It’s finally happened, everyone. Littlewoods’ 2011 Christmas advert, which went about ruthlessly erasing Santa in favour of your mother owing lots of money to Shop Direct Group, has been surpassed in its awfulness. It feels almost wrong to be typing those words, because I was firmly convinced that nothingcould be worse than that. I was wrong. So very, tragically wrong. Peacocks have outdone them. The “Worst Christmas Advert I’ve Ever Seen” contest now has Peacocks as the all time winner. This is a brown note of an advert that is simply unpleasant in an obnoxious, insulting way from start to finish. Brace yourselves.